This is a fictional typography-focused transit ad campaign for AHA Sparkling Water, which combines vibrant colors and catchy phrases like "Add a touch of spAHArkle to your life" to convey a message of joy and lifestyle enhancement.
The primary objectives are to boost sales and website traffic among city transit commuters by positioning AHA as a healthier and more exciting alternative to soda. The design solution aims to create a strong connection between AHA and urban living, making it more than just a beverage choice but a lifestyle enhancer that adds flavor and delight to everyday routines.
